App Store Search Engine Optimization Tips - How to Maximize Your SEO Efforts

 

A new Apple device owner can rest assured that they will be on their way to soaring in the App Store ranks as quickly as possible. However, to get to the top of the App Store, one must not overlook App Store Search Engine Optimization. As with any other aspect of eCommerce, having a great marketing campaign is the key to success in this endeavor. A well-planned and well-executed SEO campaign can go a long way toward boosting your app rankings. Here are some important points to keep in mind:

Keywords should always be relevant. App Store Search Engine Optimization (SEO) revolves around making sure that the keywords you use in your app titles, descriptions, tags, and even the links leading up to your app pages are ones that the users are likely to use. App Store visitors are more likely to open an app if the content they're looking for is the ones displayed in its app store listings. Hence, it is imperative that you include the right kind of keywords in your app description, tags, and app store listings. App Store optimization (SEO) experts suggest that you shouldn't use over four keywords for each app listing.

App Store Search Engine Optimization (SEO) efforts should always bear in mind that the images you include in your app screenshots do matter. For this reason, you should give special attention to the images you use in your app screenshots. App screenshots, unlike the actual App Store, are not usually viewable by human eyes. This means that these screenshots have to catch the attention of search engine bots in the same way you'd catch the attention of human visitors. You need to make sure that the images you use for your app screenshots reflect the content of the actual app.

One aspect of App Store SEO involves the choice of the right keywords you are going to use. App Store optimization experts suggest that you choose relevant keywords for every listing you create. These relevant keywords should be the first two or three words of the app store description, the product name, and the keywords used in the app title. If you fail to select the right keywords in your app store description, you will be wasting your SEO efforts. Similarly, choosing the right keywords for the app title is critical in SEO efforts, as well.

To optimize your app title and screenshots, you need to focus on the images or graphics you use for the app icon and the app name. The App Store will automatically display the images and graphic names within the app title and screenshots. When you create these images or graphic names, they should be relevant to the app you are trying to promote. For example, if your app is about fitness, you can use "applications" app icon and "fit" app name. In the same manner, if your app is about cleaning, you can use "professional cleaning" app name and "about" app title. Of course, you need to make sure that the graphic images you use in your screenshots are not visible when people open your app.

App Store Optimization Experts also recommend that you add relevant keywords to your app store description and app screenshots. This is important because the keywords used in the app description and app screenshots will appear in the app search results and the title and the search engine results above the list of app icons. For this reason, you must make sure that your app descriptions and app screenshots contain relevant keywords and a mix of keywords and niche phrases. The App Store algorithm will group similar keywords together. So, in other words, if you are promoting an iPhone game application about "craftsmen", you can include some specific brands, manufacturers and contractors which are related to craftsmen in your app description and app screenshots.